Mistakes you can make with Google Adwords
11 Ways to waste Money with Adwords 11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order...
View ArticleAdwords Quality Score (QS) and Landing pages
What impact does your landing page really have on your PPC campaign Good landing pages are ones that convert and are highly important to the success of every paid search, PPC campaign. If your landing...
View ArticleAnatomy of landing page essentials
10 important elements for landing page design Not every page a visitor lands on is your home page (which you have probably spent most time getting right). Organic search results can often point a...
View ArticleGoogle Adwords Search Funnels
Google announces new paid search reporting facilities but there are concerns On March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels. Search Funnels...
View ArticleAdwords Quality Score Explained by Google
Google video explains the effect of Quality Score (QS) Much has been discussed, written and explained both here and elsewhere about how Quality Score impacts your Adwords PPC advertising. Google keeps...
View ArticleIs Yellow Pages still good value?
Yellow Pages Local Advertising - Is it worth it? Just received, this morning, new edition of our local Yellow Pages covering the Edinburgh postcode area which includes Central Borders and Livingston...
View ArticleThe 10 important elements for landing page design
What are 10 important elements for website landing page design Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right). Organic search...
View ArticleGoogle: PPC Instant Preview – How will it impact CTR?
Google instant serps preview Most browsers (searchers that is) will have used, seen or at least have been aware of the instant preview option available for search results (the little magnifying glass...
View ArticleGoogle: Quality Score – how to improve it!
Quality Score is not a fixed measurement The QS (quality score) shown in your Adwords account is an indicative measure and not an absolute but is an indication of how well Google thinks you’re doing....
View ArticleGoogle, Yahoo & Bing adopt new web coding microformat
How will Schema impact on SEO? On 9 June 2011, it was announced that the web’s leading search engines, Google, Yahoo and Bing, are giving their support to what appears to be a significant update to the...
View ArticleGoogle changes ‘Ad’ label – what impact for marketers?
Have you noticed the change to Google Ads? Google started testing in January this year a new ‘Ad’ label and it has now been rolled out globally. This white label with green text and a green outline is...
View Article
